Tap the Paperless Business Card on someone's phone, & your Mobile card will pop up.
Paperless Business Card is the perfect bridge between technology & tradition.
Feb 28, 2023, I walked to the Baltimore hotel in Coral Gables for a real estate investor show. Like me, many real estate professionals were trying to grab the attention of buyers and investors. I did not come to grab anyone's attention. I came to engage buyers and investors who matched my customer profile.
Before I left, I read the 'Attention Graber' rules (read below). I placed my "Conversation Starter,” the paperless Business Card, in my pocket and left the house.
Attention
People and prospects automatically pay attention to certain sights, sounds, colors, scents, the smile on your face, and other sensory stimulants based on their contrast with the surroundings.
Know the rule.
Providing I carry a 'conversation starter,' these sensory stimulations help me engage with prospects when pitching my service or product instead of spending many hours vying for someone's attention.
People perceive & process information using current frames of reference.
I follow the research on how the human brain perceives communication and directs its focus. People, prospects, and clients perceive and process information using current frames of reference.
Our experiences, natural wiring, cultural anticipations, opinions, and current moods influence our references. References are the reason that drives us to make choices or react because no choice or response is made in a vacuum.
For example, what I share with people or leave with them is partially responsible for how prospects and clients react to the brand I represent and me. A logo or Business Card with red can elicit power or aggression. Blue delivers comfort and transparency; yellow enforces energy and freshness; sharing papers, business cards, booklets, and flyers (No one has a place to store them) to transfer information may resemble an entrepreneur who is detached from technology.
Decision
The decision-making that controls prospects' brains essentially shut down when financial experts advised them. They accept the counseling ideas as fact, said Greg Berns of Emory University, based on his 2009 study.
That's why I must first convince my prospects that I am credible and knowledgeable and they should listen to me.
The most significant "attention experts" create a sense of community by finding creative ways to open a conversation with their audience because humans naturally desire to be recognized.
It's why entrepreneurs associated with Google, Salesforce, Financial advisors, and real estate moguls, any individual on the success road, use attention-grabber products to start small talk conversations before switching to the main story.
That is precisely why and what I put in my pocket before I left the house. I have an unrelated tool that captures 100% attention and directs the conversation to my desired topic.
Go for the big moment
At the bar, I talked with Anne, Brightman Atallla Investimentos's CEO. After 1 minute, I taped my Paperless Business Card on her phone and transferred to her phone all my information, including my presentation. The technology behind the Paperless Business Card and the way it performed changed the conversation that led to a business talk.
I had a great evening and made lots of valuable new business friends. My Paperless Business card performed one more time.
Good Luck.
